App + Website FoodLab
Diseño de una app funcional y website para mejorar los hábitos alimenticios
UX UI
Objetivo del proyecto
FoodLab is a project focused on improving eating habits through a service of easy, healthy and balanced personalized recipes taking into account different needs such as celiac disease or veganism.
FoodLab es un proyecto enfocado a mejorar los hábitos alimentarios a través de un servicio de recetas personalizadas fáciles, sanas y equilibradas teniendo en cuenta diferentes necesidades como la celiaquía o el veganismo.
Proyect Background
Many people want to create healthy lifestyle habits and food is a basic pillar. The problem is usually the lack of time to organize, buy food and cook as well as culinary skills, etc.
I have design an app and website where the users can find personalized easy and healthy recipes. They are also provided with the shopping list and home delivery service.
Role: I am the lead UX designer, leading the app and responsive website design from conception to delivery.
My responsabilities are:
Conducting interviews, paper and digital wireframing, low and high fidelity prototyping, conducting usability studies, accounting for accessibility, iterating for designs, determining information architecture and responsive design.
Research Goals determined if users can complete tasks within the FoodLab app, determine if the app is difficult to use.
Research questions: Are there any parts of the checkout flow that users struggle with? Can users easily navigate to different parts of the website from the landing page? Can users find the piece they are looking for? Do users understand how to find the hall they are interested in? Do users think the app is easy or difficult to use? Are users able to use the search function system?
User Research: I used feeding habits data to develop interview questions, which were then used to conduct user interviews. Most interview participants reported feeling badly about the unhealthy and unbalanced way of eating due to lack of time and knowledge. The feedback received though research made it very clear that users be open to learn how to organize and prepare healthy meals.
Using Testing Results
Some screens of the website version
Conclusion/Conclusión
The participants affirm that the app is very useful and helps to find the way to learn create a diet more healthy and equilibrated on an easy way.
There are many people wanting to find the path towards more balanced consumption and eating habits. With a little help like the one provided by this platform we can help you.